A survey among tourists was conducted in Naftalan
In order to improve the quality of tourism service in Naftalan and to ensure tourist satisfaction, Naftalan city Executive Power organized an opinion poll among tourists in Azerbaijani, Russian and English languages, and prepared a report based on the responses received from the respondents. The survey also provides an opportunity to analyze the strengths and weaknesses of the tourism potential of Naftalan, an international tourism center.
According to the results of the February survey, 60% noted that the autumn-winter season corresponds to the opinion “Which season is suitable for vacation?”, and the reason for this was the lack of crowds of guests in those seasons.
From the results of the survey, it was found that 40% of the survey participants came for the treatment of musculoskeletal disorders, 30% for the treatment of rheumatism, skin and urological diseases. Also, when asked "How many days do you plan to stay in Naftalan?" 80% of respondents noted that they prefer to stay between 7 and 14 days. Those who say I agree with the prices in hotels and treatment centers were 89%.
In general, it was clear from the results of the survey that today Naftalan has made a good impression on local and foreign visitors, and a very good and good response to the idea of maintaining the city's infrastructure, well-kept, clean and tidy was 94%. At the same time, 94% of people in response to the opinion "How do you see today's Naftalan compared to previous trips?" confirmed their very good and good points.
The survey involved about 100 local and foreign tourists who were resting and treated in the city. 43% of respondents in the opinion poll were from Kazakhstan, 35% – from the Russian Federation, as well as from Estonia, Lithuania, Uzbekistan, Belarus and Australia. 40% of the guests visited Naftalan using Heydar Aliyev International Airport, 8% – Ganja International Airport.
The survey participants not only expressed their satisfaction with the high level of service and quality of treatment at the hotel where they received medical care, but also emphasized the importance of improving the language skills of the staff, as well as the need for a commercial and entertainment center (MALL) in the city for more enjoyable leisure time and the expansion of service offerings at some tourism attractions.
